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2021 State of B2B Events

Lessons Learned And Opportunities

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Due to the pandemic, organizations have been stretched in ways they’ve never been before. Maintaining business as usual has been hard enough, let alone continuing to deliver impactful results and ROI.

While the pivot to virtual events has proven to be viable for the time we’re in, there’s still work to be done to achieve sustainable, predictable results.

Download the report from Socio and Heinz Marketing to learn:

  • How B2B organizations have shifted their event programs over the past year.
  • The performance they’ve seen with the pivot.
  • The biggest challenges they’ve run into.
  • Where they expect their event plans to go in 2021 and beyond.

We hope you find this valuable as you continue to develop your customer-first approach to events. Grab your copy of the report below!